Why a a simple site for professionals and businesses ?

[solidghost]

Reasons:

1. A simple site loads fast, ensures that your customers doesnt have to wait for that huge flash to finish loading.
2. Easy to navigate, you cant expect your customers to look around your webpage for  that product link right ? They are an impatient bunch, so make the navigation links easy to spot and not hidden among that massive banner.
3. Easy to edit and update, unlike that flash menu, you just need some html skills and you are done. Customers love to see their favourite site being updated often.
4. Easily tells your customers what you are selling. I mean that's the purpose of your site right ? Unless you are selling javascripts and flash or slow webhosting.
5. Simple sites can also be content rich. They are not mutually exclusive.
6. You don't want to be like godaddy.com
7. And it's cheaper! (plus you dont need a powerful webhost as well)

[tolio]

as for point 5 !

Simple sites can be more content rich than not simple ones. If you know how to do it you can have a lot of white-space and a lot of content at the same time. Content Websites : what you really need is navigation menu and content

[solidghost]

Glad that you agree. 

[Darksat]

1/3 to 2/3rds whitespace is the recommended amount.