|
temi
|
 |
« on: June 04, 2006, 05:32:55 PM » |
|
Not many people use banner adverts this days compared with text ads, I wonder if banner advertising is going to fade away over the next few years
|
|
|
|
|
Logged
|
|
|
|
|
Harro
|
|
« Reply #1 on: June 04, 2006, 10:11:14 PM » |
|
There's a certain thing called banner/advertising blindness.
People are getting used to ads, so they ignore them.
It's up to the webmaster to integrate ads into the website.
So the ads will look like a part of the website instead of just advertising.
Personally I believe that banner advertising will fade away eventually.
Or at least become less popular.
|
|
|
|
|
Logged
|
|
|
|
|
solidghost
|
|
« Reply #2 on: June 05, 2006, 02:06:00 PM » |
|
Sorry had to move this here.
|
|
|
|
|
Logged
|
|
|
|
chris3471
Affiliate
Full Member
Posts: 179
|
|
« Reply #3 on: June 05, 2006, 05:12:39 PM » |
|
I agree, banners are dead. Text ads are better but even with them you get people that are text ad blind, you have to almost throw the ads in sombodys face.
|
|
|
|
|
Logged
|
|
|
|
|
Harro
|
|
« Reply #4 on: June 05, 2006, 09:20:51 PM » |
|
Or do it very subtle so people think that it's actually part of a menu for example...
|
|
|
|
|
Logged
|
|
|
|
chris3471
Affiliate
Full Member
Posts: 179
|
|
« Reply #5 on: June 08, 2006, 12:54:25 AM » |
|
Text advertising is the way to go now though.
|
|
|
|
« Last Edit: June 11, 2006, 09:13:48 AM by chris3471 »
|
Logged
|
|
|
|
|
cloneBaby
|
|
« Reply #6 on: June 11, 2006, 08:45:18 AM » |
|
I don't think that banner ads are completely dead. One of main problems of banner ad is that banner ad is not well-targeted generally speaking. If it's well-targeted, then it should work all right.
|
|
|
|
|
Logged
|
|
|
|
|
solidghost
|
|
« Reply #7 on: June 11, 2006, 09:59:36 AM » |
|
Like those in WHT.
General forums doesnt work right for these banners.
|
|
|
|
|
Logged
|
|
|
|
|
cloneBaby
|
|
« Reply #8 on: June 11, 2006, 10:44:21 AM » |
|
It's very difficult to integrate banners into a forum seamlessly. That means that it's very difficult to get ok CTR. That means banners in the forum aren't very effective.
|
|
|
|
|
Logged
|
|
|
|
|
solidghost
|
|
« Reply #9 on: June 11, 2006, 02:01:27 PM » |
|
Yup, too bad.
A portal perhaps will help improve things.
|
|
|
|
|
Logged
|
|
|
|
|
